Indi Young
Thought Leader | Product Strategy | USA
Indi is a researcher who coaches, writes, and teaches courses about inclusive product strategy. Her work is purpose-focused, rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in. Indi has written three books, Time to Listen, Practical Empathy, and Mental Models. The next two books in the series Assumptions Aside will be about thinking style, and about using opportunity maps to guide responsible design strategy. She was one of the founders of Adaptive Path, the pioneering UX agency. She started her career as a software engineer.
Playing With Ideas Mindfully
There is a strong place for UX in the near future, innovative organizations. By “innovative” I mean organizations that are taking on challenges in areas of human complexity. There are orgs who want to support people in complex situations. Healthcare, government services, education, cyber security, network management, transportation of goods, etc.
In complex situations, we need a framework to create outcomes for a broader variety of people. We need a simple, visual way to show measurable outcomes. And then we can connect these measurements to business OKR’s and KPI’s.
Now more than ever, people are craving human time for critical thinking, discussing repercussions, and playing with ideas mindfully
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