Leena Jain
Research Director | PeepalDesign | India
Leena Jain is a Research Director at PeepalDesign, an India-based UX agency and part of Resight Global. With about 8+ years dedicated to building knowledge and helping organizations innovate, she leverages a unique blend of experience in research, design, branding and writing. She has worked with Turian labs, MyMuse, Design Innovation and Craft Resource Centre, CRDF (CEPT University) amongst others before she joined PeepalDesign in 2021. Her work is deeply influenced by a curiosity for culture, embodied intelligences and narrative, honed by living in many cities across India. She has worked across a wide range of domains, from business and technology to crafts and policy, and often facilitates experiential design workshops to provoke new thinking. Rooted in research, Leena’s expertise lies in synthesizing complex insights and communicating them through powerful words and visuals. She holds a degree in Design from the National Institute of Fashion Technology in Gandhinagar, and currently resides in Bangalore, India with her husband and her cat.
Wake up, watch TV, eat food, sleep, and that’s all : Reimagining research storytelling through the uncertainty of elderhood and the time of ‘missing purpose’
&
Making AI work for you workshop
Talk :
“Wake up, watch TV, eat food, sleep, that’s all” - that’s how an 80-year-old described his day. Though his financial and health needs were met, what he was really saying was "there's nothing left to wake up to."
We talk about childhood as a time of hope and possibility. We see adulthood as a time to build careers, families, and futures. But what about elderhood? What elders often lose is not care, but purpose. And, purpose is rarely how society imagines this stage of life.
These elderly voices reveal the intricate relationship between routine, autonomy, and purpose. To synthesize and communicate these insights, we applied our "Mindsets Synthesis Framework" - a methodology we've refined over the past 3 years, which better addresses the complex embodied nature of human intelligences of thinking, doing and being.
We truly believe that research is more than presenting findings; it’s about crafting a narrative that truly provokes thought. We'll introduce you to a research storytelling framework, from "create your own adventure" methods to research zines and cards that you can use to make your findings come alive for stakeholders. You’ll learn how this new method of research storytelling makes the "unseen" - seen and the "unspoken" - felt, transforming how you communicate your work.
Workshop :
As the UX world evolves, researchers are increasingly navigating uncertain terrain: new tools emerge daily, methods shift, and expectations around speed, scalability, and efficiency are rising. AI promises to change everything – but how can we, as UX professionals, adopt these tools in a way that is informed, practical, and ethically grounded?
This workshop explores exactly that. Rooted in the Masterclass theme “Navigating Uncertainty: Fun, Flow, and the Future of UX”, we take participants on a structured, exploratory journey through the application of AI in UX research – combining clear guidance with playful experimentation.
Talk &
Workshop: