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Lindsey DeWitt Prat

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Director | Bold Insight | France

Lindsey DeWitt Prat is a Director of Research at Bold Insight, where she leads global UX research to help teams understand how cultural and linguistic dynamics shape technology use. A humanities-trained ethnographer, author, and translator, she brings over 15 years of experience across 25+ countries, with deep expertise in Japan and East Asia. Lindsey is a frequent speaker at international conferences and industry forums, including recent presentations at EPIC and the United Nations in Geneva. She holds a PhD in Asian Languages & Cultures from UCLA and an MA in International Studies and Comparative Religion from the University of Washington.

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Mind the AI Gaps in UX Research: Toward Deeper Insight Beyond the Hype

Drawing from testing across 28 languages, Lindsey will unpack the disconnect between what AI tools promise, what they deliver, and what’s on the horizon. She’ll discuss with us technical performance and output quality alongside cultural nuance and the digital divide.

You’ll leave with practical guidance on where AI tools can support UX research, where they fall short, and how to design evaluations that matter in your context.

Lindsey brings a clear perspective from the middle ground between AI enthusiasm and skepticism. From this strategic vantage point, UX researchers can mind the AI gaps and build bridges that keep insights deep and teams grounded through change.

Talk:

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