Tara Bosenick
Partner, User Research Expert | Uintent | Germany
Tara Bosenick is a pioneer in user experience testing and measurement within human-centered design with more than two decades of experience in the UX space. She is the Managing Director (MD) of a holding company, ReSight Global, and also the MD of UIntent, which she first founded as SirValUse in 2000 and was later purchased by GfK. Since 1999, she has been an active UX professional, helping to build and shape the industry in Germany from the agency side. Her focus areas include developing new UX methods, quantifying UX, and introducing UX practices into companies.
Making AI work for you workshop
As the UX world evolves, researchers are increasingly navigating uncertain terrain: new tools emerge daily, methods shift, and expectations around speed, scalability, and efficiency are rising. AI promises to change everything – but how can we, as UX professionals, adopt these tools in a way that is informed, practical, and ethically grounded?
This workshop explores exactly that. Rooted in the Masterclass theme “Navigating Uncertainty: Fun, Flow, and the Future of UX”, we take participants on a structured, exploratory journey through the application of AI in UX research – combining clear guidance with playful experimentation.
Workshop: