Victor Gutierrez
UX Researcher | WhatsApp | USA
Victor Guillermo Gutierrez is a UX Researcher, Leader at Meta. UX researcher specialised in uncovering users' needs to drive product strategy. Expert in leading cross-functional teams, developing new features, and leveraging research methods to support innovation and growth. Victor Guillermo Gutierrez brings experience from previous roles at Meta, Alibaba Group and Strategyn. Victor Guillermo Gutierrez holds a 2013 - 2018 Doctor of Philosophy (PhD) in Economics @ UC Irvine. With a robust skill set that includes Research, Economics, Market Research, Spanish, Microsoft Excel and more.
Using JTBD to Shape Product Roadmap and Strategy
Tired of building features users don't need?
This talk will show you, how to focus on what truly matters to people. At WhatsApp, Jobs to Be Done (JTBD) is applied to align teams around user needs and create roadmaps that deliver real user value. You will learn how they combine quantitative, qualitative and longitudinal measures to track changing user needs. By focussing on what users want to achieve and how they measure success, we can navigate change with confidence and ensure products deliver lasting value.
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